An unhaul is the opposite of a haul. Instead of showing new purchases, you show what you are letting go of.

You go through your closet, your beauty collection or your books, for example, and consistently sort out everything you no longer want to keep. On YouTube, Instagram or TikTok, the unhaul is a video format of its own in which creators show their community what they are getting rid of and why.

For you as an influencer, the unhaul is valuable because it gives you a format that needs no new purchases and still drives engagement. Your unhaul becomes truly powerful when you actively involve your community. Let them vote in a story poll on which piece has to go. Ask about memories of outfits they have often seen you wear. Or invite them to show how they would style the pieces you are parting with. A real highlight is auctioning off a former favorite piece that your community especially connects with you. If you donate the proceeds to a good cause, for example, your unhaul turns into a campaign your followers will remember for a long time.

See also: Haul.