SkinnyTok is a buzzword for content on TikTok and similar platforms that presents extreme thinness as a beauty ideal and combines it with advice about restricting food, controlling the body and constant comparison. The term describes no official category but a trend that spreads through hashtags, sounds and recommendations, and platforms keep restricting or blocking it because it can encourage eating disorders.

As a model, you should know that this content paints a distorted picture of what the industry actually asks for, because you get booked for presence, professionalism and health, not for a number on the scale. As an influencer you also carry responsibility for what you pass on, because your community takes this content at face value and platforms limit your reach when you spread it. You can also get free, confidential advice on the German helpline of the Federal Institute for Public Health at 0221 892031, available Monday to Thursday from 10 am to 10 pm and Friday to Sunday from 10 am to 6 pm.

See also: Anorexia, Body Shaming, Skinny Shaming.