A gaming influencer (also gamefluencer) is an influencer who specializes in content about video games. Typical content includes livestreams, for example on Twitch or YouTube, let’s plays, reviews of new games, tips and tricks for other gamers, and insights into gaming setups and events. Live interaction is especially defining, because the community comments in the chat in real time, asks questions and often supports the streamer directly with subscriptions or donations.

For brands in games, hardware, gaming accessories, energy drinks or streetwear, gaming influencers are important partners because they reach a young, highly engaged audience that is hardly reachable through classic advertising anymore.

If you want to gain a foothold in gaming as an influencer, you’ll find a niche with an especially loyal community and long watch times. Consistency, personality and genuine enthusiasm for the games count for more than perfect looks. Always label sponsored streams and product placements as advertising, because the labeling obligation also applies to livestreams.

See also: Influencer, Advertising, Follower.