An artfluencer (also art influencer) is an influencer who specializes in content about art and creative work. Typical content includes painting, illustration, photography, sculpture, design or crafts, often with insights into the creative process, such as time-lapses from blank page to finished piece, studio tours or exhibition visits. For galleries, art-supply brands, museums and lifestyle labels, artfluencers are important partners because they make creativity relatable and reach a highly engaged community.

Many models are also active as artists alongside their modeling work, for example as painters, photographers, designers or musicians. If you show this side of yourself on social media as a model, you become more tangible as a personality for clients and brands, set yourself apart from other models and open up additional collaborations and income streams. As an influencer, a clear artistic signature makes your content unmistakable.

See also: Influencer, Creator, Model Influencer.